Sausages, Sustainability, and Streamlined Sales: Download Johnsonville's Success Story

Spoiler Alert Press Kit

General Information

  • Company Name
    Spoiler Alert
  • Company Website Address
  • Year Founded
  • Total Number of Employees
  • Total Number of Facilities
    1 corporate office; remote-first work environment
  • Address 
    131 Dartmouth St. Floor 3
    Boston, MA 02116

Contact Information

Company Description

Spoiler Alert is a Boston-based B2B software company helping leading CPG brands manage excess and aging inventory. Its customers, which include Campbell Soup Company, Danone North America, Mondelēz International, Nestlé, Kraft Heinz, HelloFresh, KeHE Distributors, and Johnsonville, leverage Spoiler Alert’s software and services to manage their discounting processes across a private network of discount retailers and nonprofit channels - with a heavy focus on maximizing cost recovery, strengthening customer relationships, and increasing the effectiveness of CPG teams tasked with minimizing inventory write offs. To learn more, visit or follow us on LinkedIn, Facebook, Instagram and Twitter.

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Company History

Spoiler Alert was founded in 2015 by co-founders Emily Malina and Ricky Ashenfelter, who met during the business school program at Massachusetts Institute of Technology (MIT) - Emily with a background in enterprise software implementation and Ricky with experience in CPG, retail supply chain and sustainability. The company is backed by some of the nation's leading food, agriculture, technology, and supply chain investors, including Maersk - the global leader in supply chain and logistics. Our leadership team brings decades of experience across enterprise software, supply chain management, ecommerce, and data analytics within the CPG and retail industries. We are Friends of WRI’s Champions 12.3 (the industry’s leading stakeholder group committed to corporate food waste reductions), are members of ReFED’s Expert Network, and regularly contribute to the national dialogue around waste prevention and supply chain innovation.


Ricky Ashenfelter


Ricky Ashenfelter is the Co-Founder & CEO of Spoiler Alert. Before co-founding Spoiler Alert in 2015, Ricky was a key member of Deloitte’s Sustainability practice, where he led energy and supply chain analyses for major food, retail, and CPG companies. Prior to joining Deloitte, he was an early employee at ClearCarbon Inc. (a fast-growing sustainability and software startup acquired by Deloitte in 2010) and worked with the U.S. EPA’s Climate Protection Partnerships Division. Ricky holds a bachelor's in Finance and Environmental Studies from Georgetown University, earned his MBA from the MIT Sloan School of Management, and was named to Forbes 30 Under 30 in 2017.

Emily Malina


Emily Malina is the Co-Founder and President of Spoiler Alert. Emily started Spoiler Alert to help the food industry sell more, waste less, and solve some of the most pressing environmental and social challenges of our time. Before co-founding Spoiler Alert, Emily worked at Deloitte Consulting, where she specialized in technology adoption and supply chain transformation. Emily also has held a variety of product marketing, customer success, and sales roles at Yammer (acquired by Microsoft) and the Corporate Executive Board (acquired by Gartner). Originally from New York, Emily has an MBA from MIT Sloan School of Management and a BA from Emory University.

Adam Goldstein


Adam Champagne Goldstein is the Chief Technology Officer of Spoiler Alert, where he is responsible for the company’s technology strategy and the reliable delivery of the Spoiler Alert platform. Prior to Spoiler Alert, Adam worked at MeYou Health as a Software Engineering Manager, helping to develop well-being cloud products with validated impact, scale the team, and grow the platform. Before that, he worked as a Senior Software Systems Engineer at MITRE, writing cloud security research and open source healthcare products advocating EHR interoperability and population health. Adam holds a bachelor’s degree in Computer Science from Brandeis University and earned his Master’s in Computer Science with a focus on Data Mining and Machine Learning from Worcester Polytechnic Institute.

Ari Hopkinson

Senior Director of Customer Success

Ari Hopkinson is the Senior Director of Customer Success of Spoiler Alert. Ari leads our Customer Success and Support teams to partner with our customers and maximize the value they realize from our solution. Prior to joining Spoiler Alert in 2017, Ari worked at Avery Dennison as a Customer Supply Chain Leader, where she partnered with key Fortune 500 customers in the apparel and footwear industry on global supply chain and quality strategies. Ari holds a dual bachelor’s degree in Chemical and Environmental Engineering from Worcester Polytechnic Institute.

Ali Rosewood

Director of Operations

Ali is the Director of Operations at Spoiler Alert. As Director of Operations, he is responsible for building and developing the internal operations infrastructure. Before joining Spoiler Alert, Ali was the first People Team hire at Thrasio, an e-commerce Amazon aggregator where he built a team and an end to end onboarding system that ushered over 1000 new hires (1400%+) in less than a year while preserving a high octane culture company wide. Within that timeframe, Ali was a leader in building multiple aspects of the People Team infrastructure ranging from organizational design, internal communications, and employee engagement to managing a team of office managers from coast to coast where Ali and his team designed and managed over 5 million dollar office build outs across 4 locations. Prior to Thrasio, Ali led Operations at Motive Creative and Trailer Park Inc., which were leaders in the post production industry known for award winning movie trailers. Ali enjoys gardening, is a member of the Boston Gay Men’s Chorus, and has always enjoyed holding leadership positions which began with his music career as a George Parks DMA Drum Major in Arizona. Ali holds a Bachelor’s Degree in Social and Behavioral Sciences, Interpersonal Communications, and Mass Media Productions from The University of Arizona along with certifications ranging from SHRM to Cornell’s Diversity, Equity, and Inclusion.

Kim Reisman McKee

Director of Buyer Engagement

Kim is Spoiler Alert's Director of Buyer Engagement, where she leads Spoiler Alert's network of secondary market outlets. Kim began her career in venture capital, where she evaluated early stage investments in the B2B software sector for OpenView Venture Partners and General Catalyst. Having developed a personal interest in food systems, she joined Instacart, a leading online grocery delivery company, as one of their first 100 employees. During her time at Instacart, Kim led partnerships and operations with grocery retailers such as Whole Foods Market and Star Market for the Boston/New England region. Kim has an MA in Food Studies from New York University and a BA from Tufts University.

Jeff Love

Director of PRODUCT

Jeff Love is the Director of Product at Spoiler Alert. He joined Spoiler Alert to help the food industry sell more and waste less by leveraging powerful data and technology. Before joining Spoiler Alert, Jeff was an early employee at a Global Supply Chain Visibility leader. Jeff lives in Chicago with his wife and two young daughters.