Zack's Mighty Customer Story
Can Zack’s Mighty turn old packaging into new revenue? Spoiler Alert: Yes, they achieved $60K in sales.
About
Zack’s Mighty Tortilla Chips are the only tortilla chips in the world made using a blend of Dent and Flint Corn, on a mission to make delicious chips that don’t break in guacamole.
Industry
Food & Beverage / Snack Foods Consumer Packaged Goods
Headquarters
Brooklyn, New York, USA
Zack’s Mighty Tortilla Chips are known for their mission of making delicious chips that don’t break in guacamole! Zack’s Mighty Tortilla chips are the only tortilla chips in the world made using a blend of Dent and Flint Corn. Flint corn is known specifically for its very corny flavor.
What to do with thousands of dollars of packaging featuring an old brand design after a rebrand — without confusing shoppers or wasting materials.
Recently, Zack’s Mighty refreshed its branding, giving its tortilla chips a new look. That posed a challenge: what to do with the thousands of dollars of packaging featuring the old design? Having two differently branded bags on shelves could confuse shoppers, and discarding the old packaging seemed like an unnecessary waste.
Listing full shelf-life, made-to-order product at a discounted price to a network of retail and wholesale buyers on Spoiler Alert.
The Zack’s Mighty team listed made-to-order products at a discounted price on Spoiler Alert. Full shelf-life bags of tortilla chips with the old branding were made available to a network of retail and wholesale buyers.
Zack Gazzaniga
Founder and CEO, Zack’s Mighty
.webp)
