Spoiler Alert digitizes Danone North America’s U.S. markdown program
Danone North America chose Spoiler Alert to help digitize its U.S. markdown sales program. Danone North America is part of one of the largest Certified B Corps on the planet, and produces dairy and plant-based products like Activia®, Dannon®, Horizon Organic®, Oikos®, Silk® and more. The results were clear, with Danone seeing significant reductions in finished goods waste and increasing engagement with value-channel customers.
About
Danone North America is part of one of the largest Certified B Corps on the planet, producing dairy and plant-based products including Activia®, Dannon®, Horizon Organic®, Oikos®, and Silk®.
Industry
Food & Beverage / Dairy & Plant-Based Consumer Packaged Goods
Headquarters
White Plains, New York, USA
As part of one of the largest food and beverage companies in the world, and part of one of the globe’s largest Certified B Corps, Danone North America drives to make a positive impact on the planet. Known for its wide variety of dairy and plant-based products, including Activia®, Dannon®, Horizon Organic®, International Delight®, Oikos®, So Delicious®, SToK®, Silk®, and Wallaby Organic®, Danone North America has a large operation dedicated to minimizing waste.
In July 2020, at the height of the COVID-19 pandemic, Danone launched a partnership with Spoiler Alert to digitize its U.S.-based markdown program. As part of a company-wide effort in supply and demand planning, Danone sought a scalable and systemized approach to managing excess inventory.
Digitizing a U.S.-based markdown sales program launched at the height of the COVID-19 pandemic.
In July 2020, at the height of the COVID-19 pandemic, Danone launched a partnership with Spoiler Alert to digitize its U.S.-based markdown program, seeking a scalable and systemized approach to managing excess inventory as part of a company-wide effort in supply and demand planning.
A digitized markdown program that improved sales, supply chain, and customer success outcomes.
Digitizing the markdown program provided wins for sales, supply chain and customer success — from productivity gains to customer engagement and bottom-line profits, bringing Danone’s markdown program to the next level.
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