A sweet success: Ferrara’s efficiency at scale
Read how Spoiler Alert and Ferrara came together to digitize the confections giant’s discounting program and drive bottom-line results.
About
Ferrara is a powerhouse in the confections industry, crafting beloved treats for over a century — home to iconic brands like Trolli, SweeTARTS, and Brach’s.
Industry
Confectionery / Consumer Packaged Goods
Headquarters
Chicago, Illinois, USA
Ferrara is a powerhouse in the confections industry, crafting beloved treats for over a century. Home to iconic brands like Trolli, SweeTARTS, and Brach’s, Ferrara is dedicated to delivering high-quality products to consumers while maintaining an efficient and sustainable supply chain.
Manual processes, disconnected IT systems, and inconsistent fulfillment made it difficult to optimize logistics and engage buyers — especially with seasonal inventory turnover.
Ferrara faced significant hurdles in managing excess inventory. Manual processes, disconnected IT systems, and inconsistent fulfillment methods created inefficiencies that made it difficult to optimize logistics, award inventory efficiently, and engage buyers effectively. Seasonal inventory turnover further complicated the process, leading to delays and missed opportunities.
Replacing spreadsheets with a streamlined, competitive listing and awarding system.
Ferrara turned to Spoiler Alert to modernize its approach. The platform eliminated manual, spreadsheet-based processes and introduced a streamlined, competitive listing and awarding system, shortening cycle times and letting Ferrara sell excess inventory faster while maximizing product shelf life. Spoiler Alert also expanded Ferrara’s buyer network from a small group of preferred buyers to a dynamic pool of over 20 engaged customers. “A shortened cycle time is a huge win for us,” says Bank Chavalit, Sr. Analyst, Lifecycle Management.
Jason Kerestes
Sr. Manager, Lifecycle Management, Ferrara
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