As part of one of the largest food and beverage companies in the world, and part of one of the globe’s largest Certified B Corps, Danone North America drives to make a positive impact on the planet. Known for its wide variety of dairy and plant-based products, including Activia®, Dannon®, Horizon Organic®, International Delight®, Oikos®, So Delicious®, SToK®, Silk®, and Wallaby Organic®, Danone North America has a large operation dedicated to minimizing waste.
In July 2020, at the height of the COVID-19 pandemic, Danone launched a partnership with Spoiler Alert to digitize its U.S.-based markdown program. As part of a company-wide effort in supply and demand planning, Danone sought a scalable and systemized approach to managing excess inventory.
The results were clear: digitizing the markdown program provided wins for sales, supply chain and customer success. From productivity gains to customer engagement and bottom-line profits, the partnership has brought the markdown program to the next level.
Download our case study to read all about Danone North America’s success with digitization. See how they elevated their markdown program and achieved:
- Reduction in finished goods waste
- Higher return on markdown sales
- Increased sell through rate of markdown inventory
- Increase in active customers buying markdown inventory