Inside the secondary market report 2026
You can't build the right buyer network the moment you need one.
Dairy and egg suppliers leaned on the buyer relationships they'd already built with Spoiler Alert to weather commodity market swings.
$5.9B
Transaction data
270+
Active buyers
Dairy and eggs grew 68%
last year, outpacing every other category we track.
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20+ pages
What's inside
Three questions. One definitive data set.
01
When to list, by category
Recovery peaks between 60–120 days — but the curve isn't linear. Every major category has its own inflection point, and a two-week delay can cost you a full recovery tier.
02
How fast this market clears
Across categories among transacted products, most deals on distressed inventory close within 2 weeks. See how fast your category tends to move.
03
Meet the buyer network
Retailers, wholesalers, specialty buyers, and donation partners each play a distinct role in the market. Learn how to expand your buyer network and find the right buyer mix for your inventory – with one portfolio pattern we've identified as correlating to 80% higher cost recovery.
What's inside
What the data actually shows
80%
What separates the top-recovering suppliers from everyone else? A specific buyer portfolio pattern — worth 80% more in cost recovery.
68%
One category grew 68% on the Spoiler Alert platform last year, outpacing every other. Find out which one and why it matters for your surplus strategy.
4 categories
Four of the top ten categories on the secondary market break the standard recovery curve. Their shelf-life-to-recovery patterns don't follow the rules — and knowing which ones changes when you sell.
5 days
The fastest-clearing category on the platform closes in under five days. Across F&B, most resolve in two weeks or less — see where your category stacks up.
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Mark Fleming
CEO, Natural Choice Foods
fmr. Kraft Heinz · Treehouse Conagra
"One to three points of EBITDA are lost to waste in a typical manufacturer — and the real drag on the P&L runs meaningfully larger than what shows up on a markdown line."
The secondary market doesn't have to be a mystery.
Find out who's buying, what clears, and how to use it strategically — backed by $5.9B in real transaction data.