HelloFresh partners with Spoiler Alert,
Reduces Landfill-bound Food Waste by 65%
Boston, MA — April 17, 2018 — Today, Spoiler Alert, a technology and professional services company that helps food businesses manage unsold inventory, announced the results of its ongoing partnership with HelloFresh, the world’s leading meal kit company.
HelloFresh partnered with Spoiler Alert beginning in July 2017 to deploy a standardized and scalable solution for recovering value from its surplus food inventory. The program, now live across the U.S., has enabled HelloFresh to reduce landfill-bound waste from each of its distribution centers and increase food access for food-insecure families in its communities.
By working with Spoiler Alert, HelloFresh has:
- Decreased landfill-bound organic waste by 65%
- Reduced waste hauling pickups by 44%
- Nearly doubled the percentage of unsold inventory donated to charities, from 33% to 61% of total volume
- Donated more than one million meals comprised of fresh ingredients to its local communities, based on USDA’s calculation of 1.2 pounds per meal
Spoiler Alert is working with HelloFresh’s operations and supply chain teams to provide greater visibility into the company’s surplus inventory. The partnership focuses on optimizing diversion of healthy surplus food away from landfills to alternative outlets, such as hunger relief organizations. This has helped to improve HelloFresh’s operations and make a meaningful difference in local communities. The company is now leveraging this data to better inform purchasing decisions and drive additional waste reductions.
“At Spoiler Alert, we recognize the massive problem that food waste poses to businesses and our planet. We’re using our unique platform and data analysis to change the status quo. With HelloFresh, the food recovery numbers speak for themselves,” said Emily Malina, Co-Founder and Chief Product Officer, Spoiler Alert. “HelloFresh has been a leader in their space in many areas, but this is one where they have really stepped up and are at the forefront of the industry. We have all been incredibly impressed with their team.”
“From the time we started our company, reducing food waste has been inherent in our mission and model,” explains Uwe Voss, Chief Operations Officer and Managing Director for HelloFresh US. “Working with Spoiler Alert has enabled us to double down on our mission to operate a sustainable business that generates great value for our customers and our community.”
Every year, the United States spends over $218 billion growing, processing, transporting, and disposing of 63 million tons of food that is never eaten. Spoiler Alert’s work with companies like HelloFresh creates more effective food recovery and waste diversion efforts. This accelerates food waste reduction across the supply chain and results in more profitable, sustainable, and efficient operations for food-related businesses.
About Spoiler Alert
Spoiler Alert is a Boston-based technology company that helps food businesses manage unsold inventory. Spoiler Alert works with operators of food distribution centers and partners with companies like Sysco and HelloFresh through a software and services model that enables item-level tracking and reporting of food recovery and waste diversion activities, while facilitating food donations, discounted sales, and organics recycling. Spoiler Alert raised $2.5 million in equity financing in 2016 and is backed by leading food and technology investors, including Acre Venture Partners, which is backed by the Campbell Soup Company. For more information, visit www.spoileralert.com.
HelloFresh is the world's leading meal kit company, operating in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland and Canada. HelloFresh delivered 39.5 million meals in the 3-month period from 1 October 2017 to 31 December 2017 to 1.45 million active customers. HelloFresh was founded in November 2011 in Berlin and went public in November 2017 at the Frankfurt Stock Exchange in Germany. HelloFresh has offices in New York, Berlin, London, Amsterdam, Zurich, Sydney and Toronto.
No. 29 Communications