Danone Case Study
Discover how Danone leveraged Spoiler Alert to recover value from excess inventory while supporting sustainability and operational excellence.
About
As part of one of the largest food & beverage companies in the world, Danone North America is one of the largest Certified B Corps on the planet, with a portfolio spanning essential dairy and plant-based products including Activia®, Dannon®, Horizon Organic®, International Delight®, Oikos®, So Delicious®, SToK®, Silk®, and Wallaby Organic®.
Industry
Food & Beverage / Dairy & Plant-Based Consumer Packaged Goods
Headquarters
White Plains, New York, USA
Better business, best for the world, benefits for all stakeholders.
As part of one of the largest food & beverage companies in the world, Danone North America wears its values on its sleeve as one of the largest Certified B Corps on the planet. With its portfolio of brands that span essential dairy and plant-based products — including Activia®, Dannon®, Horizon Organic®, International Delight®, Oikos®, So Delicious®, SToK®, Silk®, and Wallaby Organic®, Danone takes a holistic approach to ensuring its demand planning efforts minimize excess inventory, and when it occurs, pursuing a number of initiatives to keep good products from going to waste.
Financial returns from Danone’s Zero Waste initiative
In an effort to create a more scalable and systematized approach for managing its excess inventory, Danone partnered with Spoiler Alert to digitize its U.S.-based inventory markdown sales program. Combined with continuous efforts in supply and demand planning over the subsequent 12-month period, Danone has seen significant reductions in finished goods waste and higher returns on its markdown sales program.
Stronger engagement with value-channel customers
One of the key objectives of Danone’s partnership with Spoiler Alert was to improve the manufacturer’s ability to be a vendor of choice for its value-channel customers, meeting the evolving and growing needs of the discount retail segment of the grocery industry.
In just one year, Danone significantly increased customer visibility into excess inventory available to purchase, providing a growing list of markdown customers with the opportunity to buy a more diversified portfolio of SKUs and brands than it had in the past.
Managing excess inventory manually across two separate work streams, split by distribution facility, despite overlapping data and customers.
Prior to working with Spoiler Alert, Danone North America carried out its markdown efforts through two separate work streams based on distribution facility locations, despite overlap in data and customers. In an effort to create a more scalable, systematized approach, Danone sought to digitize its U.S.-based inventory markdown sales program.
Digitizing the markdown program into a single, standardized process with Spoiler Alert.
With Spoiler Alert, Danone introduced a single, standardized and streamlined process — grouping inventory offerings by location and customer, and building configurable distribution lists to maximize the speed with which inventory gets to market.
Productivity gains from process digitization
Prior to the introduction of Spoiler Alert, Danone North America carried out their markdown efforts through two separate work streams based on distribution facility locations, despite overlap in data and customers. With Spoiler Alert, Danone has been able to introduce a single, standardized and streamlined process — grouping its inventory offerings by location and customer, while building configurable distribution lists to maximize the speed with which inventory is getting to market.
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