One of the fastest-growing categories in CPG. One of the toughest for excess.

Seasonal launches, portfolio splits, tight code dates — beverage and coffee brands generate excess on a schedule. Spoiler Alert turns that into a controlled, repeatable recovery process, with pricing guidance, channel strategy, and a vetted buyer network your team controls.

Canned and bottled beverages including kombucha, cold brew coffee, energy drink, and soda

$6B+

in secondary market sales facilitated

270+

buyers in our network

2B+

pounds of excess inventory diverted from landfills

1,200+

brands supported

Trusted by beverage and coffee brands

Danone
Campbell's
PepsiCo
Tropicana
Glanbia
Chobani

Built for the way beverage generates excess.

See how the top CPG manufacturers are using Spoiler Alert to recover more, waste less, and operationalize their liquidation.

Case study

Ferrara brand logo in red cursive font.

Cleared in a week, not a month.

Seasonal cycle time cut from over a month to about a week.

  • 40% revenue increase
  • 28pp sell-through lift
  • 20+ buyers engaged

Case study

conagra logo

PPA changes and innovation runouts, without the margin hit.

A multi-brand portfolio's cross-functional excess process, connected end to end.

  • 20% cost recovery improvement in year one

Case study

Danone North America logo with a white silhouette profile inside a blue circle and text on black background.

One consolidated process, after years of M&As.

A portfolio assembled through acquisitions, once running two duplicate markdown workstreams.

  • 14% increase in markdown revenue
  • 70% growth in value-channel customer base
  • 67% faster offer prep
  • 50% productivity improvement

Case study

Bob Evans Farms

Reducing concentration risk before the next reset hits.

Double-digit cost recovery savings within six months, plus the analytics to manage the buyer portfolio deliberately.

  • Double-digit cost recovery savings in six months
  • Buyer-portfolio analytics
  • Strategic business reviews with excess-product customers

CASE STUDY + WEBINAR

lactalis

A GTIN transition, without missing a beat.

Thousands of items under legacy codes cleared before new codes hit shelves.

  • Buyer network grew 3x in nine months

Why it matters

Two distribution systems, one clock.

DSD and warehouse distribution run on different timelines, under different owners — a single, consistent process keeps both in sync.

Live feature

Smart Awarding with Logistics.

Evaluates bid-and-truck combinations against freight and reserve pricing, so every award is optimized for landed value — not just top-line bid.

  • +6–10% revenue per cycle
  • −11% freight cost
  • 6+ hours saved per cycle

Case study

Campbell's logo in red script on black background.

Award forms, fully automated.

Automatic order-form generation, formatted for order entry, with post-cycle analytics on the back end.

  • 64% decrease in time to run the sales process

“A shortened cycle time is a huge win for us.”

Bank Chavalit

Senior Analyst of Lifecycle Management, Ferrara

See how it works

A short walkthrough of what a managed liquidation program can look like.

15 minutes to ask us anything

No pressure, no blind dates — just a conversation about whether this fits your calendar.